I Hate Macs
Just another WordPress.com weblog

Apr
17

Placeholder

Apr
17

asd

Apr
17

Pl

Mar
23

The power of a blog in a crisis is perhaps its most useful, and is driven by the same engine as all the other aspects of blogging: dialogue.  The example of the Six Apart duo is perfect here, in showing that a company should not surprise its consumers, especially  in a financial matter.  I’m firmly convinced that they could have made the very same decision regarding their licensing and received a much more accepting response, if they had only mentioned their intention to do so and the reasoning behind it a few weeks or months in advance.

Customers hate being ignored, and when you look at it – that’s all they’ve been doing for decades, whether or not they had the tools to actually interact with the consumer base.  Granted, before the advent of the internet, it would have been nearly impossible to gather a large and diverse sample of the public opinion.  However, in the age of blogging, these companies have no excuse.  With the voice of the individual watchdog amplified by the widespread availability of blogging, companies must be aware of what is being said about them, and they must be quick and honest to respond.  Whether it is acknowledging praise, addressing criticism, or simply letting the world know that they are listening, a company’s blog can easily become its greatest tool.

Mar
23

This is actually the section of the book I had been waiting for.  Throughout the earlier chapters, I had constantly been thinking about how blogging might become corrupted by marketing types, and become exactly the same untrustworthy outlet that the rest of of advertising is.  I was surprised to see that this had already happened in some instances(the Claire blog), but it’s great to hear that they were easily detected and shamed out of existence.  This gives us insight into another aspect of the power of blogging: community feedback.

When the responses of the readers are available for all to see, word quickly spreads that a certain blog is contrived, and in the words of the book, “lame.”  People are becoming more and more adept at discerning the difference between the thoughts of an actual person, and the thoughts of a marketer who is looking to put only the best (and not necessarily authentic) foot forward.  Additionally, a contrived blog does not take advantage of the power of opening a dialogue with the customer base.  To me, it’s insanity not to talk with your customers.  They are telling you what they want.  Why would you not listen?  Taking their suggestions and concerns to heart and showing that you will do something to address them creates an image that all companies should strive for.  This quality will make or break companies in the coming years.

Mar
23

I really like the fact that blogging opens the doors for smaller companies like Thomas Mahon’s suitmaking business. It seems like a great way for these groups to actually reach a wide customer base without having to spend exorbitant amounts of money on advertising. Like an earlier chapter said – blogging is “word of mouth on steroids.” Yet, it seems to have more power in the fact that it is written open and honestly (in ideal cases), and by an actual human being that customers can relate to.

To relate this to something in my own life, there is a computer game that I play called Eve online. It is a massive online game, with tens of thousands of real people immersed in the created world. The developers, a company named CCP, post Developer Blogs several times a week detailing their opinions on the direction of this everchanging game, fixes and balances that they wish to implement, and addressing community concerns over various things. In a way, each individual player feels as if they know the developers, and we know that our voices are heard and that they actually care about the state of the game. I can’t think of any way other than blogging that would give them this power.

Feb
08

Capital One – Loan Underwriter

Professional Writer/Instructor

Well, I was searching for a third one, but I realized I was simply doing it to satisfy the requirement – I’d already decided to go with the Professional writer. Basically, this position is about networking people and developing an effective, adaptive training system. I want something that involves moderate interaction with people and allows for a little creativity, so this sounds great to me. I dread working in a cubicle all day, never talking to people, so this is one of the more appealing jobs I found.

Feb
08

Basically, this podcast addressed the disparity between thinking and talking about one’s career, and actually working on it.  The consultant stated that people need to be actively focusing on, planning, and promoting their own careers, rather than waiting for something to happen to them.  I agree – it seems overly simple and obvious, but it is true that people often don’t do this for themselves.  In this competitive, highly talented world, it seems that ambition and persistence are two of the greatest traits for an individual looking to improve their career.

Feb
01

Rock you like a hurricane.